Shouldn't profit be enough?

💡 “Why do we need impact investments at all? Shouldn't profit be enough?”

It’s a common question — one that assumes we’re all just Homo economicus: rational, self-interested, profit-maximizing individuals.

But Rutger Bregman’s Humankind offers a powerful counter-narrative: most people are inherently good. Cooperative. Empathetic. Wired for connection — not exploitation.

If that’s true (and the evidence is strong), then it’s time our investment models evolved too.

Impact investing isn’t a feel-good detour from “real” investing. It’s a return to realistic investing — aligned with how humans actually behave, and what we truly value.

💬 What if the highest returns are those that benefit both people and planet?

János Csébfalvi

Inspiring Culture